To provide our customers with deeper insight and new ways to sell more to your clients, 9Lenses is adding additional analytics capabilities for interviews, engagements and your organization. Each will provide new levels of insight into your practice, IP, and client engagements that only 9Lenses can provide. Be on the look for an invitation to an upcoming webinar on how you can take advantage of these new capabilities.
What It Can Do For You
Each of these reports is designed to provide more insight for your own clients but also to enable you to identify how your assessments and frameworks are performing across your entire organization. An added benefit is that 9Lenses customers can build powerful marketing material to showcase your effectiveness to prospective clients and to sell additional functionality to those clients.
How It Works
At the highest level is organization analytics which is located in the top menu under “organization” then “analytics.” This report provides a summary view of the total number of digital interviews created, total engagements run, and a summary of your top performing interviews across either your company or your practice area. Users can quickly identify top performing interviews to take to market, view productivity metrics, and easily view the digital assets created to date. Another way to use this report would be to create an organization for your client so he/she can identify engagement levels of the assessments run at that organization.
An additional powerful benefit is that you can copy the code from this image to embed on web pages for a continuously updated view of your performance. For example, you can embed your dashboard into either a microsite you create for your client or your own intranet site
The next report is interview analytics which can be found by clicking an interview title and then “analytics” in the menu. This report will help practice and thought leaders measure and improve their IP.
This is a powerful analytic view for those assessments or interviews launched across multiple engagements. Here you can quickly see the total interview ratings for that assessment, easily track who has edited the interview and when, and view average time and participation rate. Our goal is to allow 9Lenses customers to refine their questions and interviews over time. Users can make tweaks to topics and readily use feedback about the interview to improve their questions with each engagement. This is also a powerful tool for marketing the particular assessment as you can demonstrate the number of data points collected, the number of engagements, interview ratings and actual comments from your clients about the interview. Lead with data!
The last report is engagement analytics and can be found by navigating to analytics under “Tableau Reports” on the left hand menu in a report called “Engagement Dashboard.” This report is designed for the client facing team so they can extract a new level of insight for their engagements.
This provides an automated chart for your segmentation data and additional detail about your engagement such as average time, participation rate, and interview rating for that engagement. Here you can also easily grab interview comments to show clients about your engagement.
As always, should you have any questions, feedback or ideas for how we can better support you, please do not hesitate to reach out to your customer success specialist.