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How Marketing Can Kill Your Business – 6 Marketing Experts Tell All!

How Marketing Can Kill Your Business – 6 Marketing Experts Tell All!

December 12, 2014
Marketing has always been perceived as a cool profession and its “cool-factor” has only increased in recent years with the emergence of digital marketing, social media, and big data. In all this excitement, it is easy to forget the true essence of marketing – an essential function for helping to ensure the long-term success and sustainability of a business. However, marketing is a double-edged sword; it can be your company’s biggest strength, or with  a small little slip (thanks social media!) can spell doom. From being a magnet for “time-wasting” customers to super bowl ads gone really wrong, here are some interesting insights from marketing experts about how bad marketing can be the kiss of death for your business. By trying to barter Rand Fishkin, has an entire video about The Best Way to Suck at Marketing. In this video, he mainly focuses on why looking at marketing [...]
Marketing and Sales Love-hate Relationship

Marketing and Sales Love-hate Relationship

November 18, 2014
There is a famous marketing and sales love-hate relationship that many business writers and researchers have touted as the ultimate combative love story. A few weeks back we praised how sales and marketing need to align, but today we must level blame against the same concept. We are going to ruffle some feathers and declare that marketing shouldn’t align with sales. Instead, sales should align with marketing, in one specific way! This post combines insights from our Fortune 500 clients and quotes from our Customer Success team to shed new light on this complicated topic. Here’s our attempt to make sure that the marketing and sales love-hate story does not end up becoming a tragedy of Shakespearean scale in your organization. Should marketing really align with sales? Before you start objecting to the above question, read this first, “sales and marketing should align,” we cannot say it enough times. [...]

Innovative Marketing Lessons from Pokémon Cards and Potato Salad

August 1, 2014
I distinctly remember the first time that I heard of the internet doing something crazy was back in 2007. Dawn Meeham, an ordinary mom from Illinois sold an ordinary box of Pokémon cards on eBay and titled the auction:“LOT OF POKEMON CARDS THAT MY KIDS TRIED TO SNEAK BY ME.” She included an equally humorous story as her product description which narrated her angst of grocery shopping with her children. The result? The pack sold for over $140. At the time, I was entirely surprised because I had no idea what the internet was capable of these sort of outcomes. Image courtesy of Kemp Edmonds via Flickr To top that, this month Zack Brown in decided he was going to make potato salad. For some reason unbeknownst to us, he decided to create a Kickstarter campaign eloquently describing the campaign as, “Basically I’m just making potato salad.” Currently, [...]
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