Path:/var/www/html/

Insights

Subscribe To The 9Lenses Blog Sign Up

Marketing

June Platform Highlights – New Maturity Model Question Type

June Platform Highlights – New Maturity Model Question Type

June 14, 2018
This week we released a platform update featuring a new question type for maturity model assessments and several usability and performance updates. We’re particularly excited about this release because it gives our customers new ways to display their content to better engage participants. Maturity Model Assessments Maturity models measure an organization’s as-is (current) and to-be (future) business process maturity based on a framework of best practices (Looy, Backer, and Poels, 2010). These assessments are commonly used by organizations to rapidly assess the current situation and measure progress overtime. An example of a generic process maturity model is shown below. The five maturity levels (ad-hoc, basic, competitive, advanced, and leading) each have detailed definitions and are used to measure organizational maturity across different capabilities. Since maturity models have more detailed descriptions than most survey questions, it can be challenging to display them in traditional survey question types. The matrix scale [...]
Why Both-Brain Marketing Isn’t Enough in 2015

Why Both-Brain Marketing Isn’t Enough in 2015

January 2, 2015
Welcome to the age of the super marketer who is creatively analytic or in other words, a marketer who effectively uses both brains! This super marketer is actually an alchemist who can blend hard numbers or data with creativity and imagination. The results of such alchemy are slick marketing campaigns and dynamic projects  that positively impact a company’s bottom line. But now, with big data getting unmanageably bigger, the overwhelming number of marketing tools and channels, remote team members and, target markets getting more complex, is the use of both-brain marketing alone enough to create a super marketer? 2015 may very well be the year when super marketers will need a certain x-factor in order to become truly extraordinary. Both-Brain Marketing Isn’t New The term both-brain marketing started gaining popularity in the latter half of 2014. It means that a wise marketer needs to use both the left-brain, [...]
How Marketing Can Kill Your Business – 6 Marketing Experts Tell All!

How Marketing Can Kill Your Business – 6 Marketing Experts Tell All!

December 12, 2014
Marketing has always been perceived as a cool profession and its “cool-factor” has only increased in recent years with the emergence of digital marketing, social media, and big data. In all this excitement, it is easy to forget the true essence of marketing – an essential function for helping to ensure the long-term success and sustainability of a business. However, marketing is a double-edged sword; it can be your company’s biggest strength, or with  a small little slip (thanks social media!) can spell doom. From being a magnet for “time-wasting” customers to super bowl ads gone really wrong, here are some interesting insights from marketing experts about how bad marketing can be the kiss of death for your business. By trying to barter Rand Fishkin, has an entire video about The Best Way to Suck at Marketing. In this video, he mainly focuses on why looking at marketing [...]
Marketing and Sales Love-hate Relationship

Marketing and Sales Love-hate Relationship

November 18, 2014
There is a famous marketing and sales love-hate relationship that many business writers and researchers have touted as the ultimate combative love story. A few weeks back we praised how sales and marketing need to align, but today we must level blame against the same concept. We are going to ruffle some feathers and declare that marketing shouldn’t align with sales. Instead, sales should align with marketing, in one specific way! This post combines insights from our Fortune 500 clients and quotes from our Customer Success team to shed new light on this complicated topic. Here’s our attempt to make sure that the marketing and sales love-hate story does not end up becoming a tragedy of Shakespearean scale in your organization. Should marketing really align with sales? Before you start objecting to the above question, read this first, “sales and marketing should align,” we cannot say it enough times. [...]
Google Analytics Alternative
ONS TECH GLOBAL