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What’s in a Name? A Definition of Nine Lenses

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AnonymousBy Josh Schow 7 years ago
Home  /  Insights  /  What’s in a Name? A Definition of Nine Lenses
9Lenses, the digital client engagement platform

One of the most common questions we get asked is this:what is a good definition of nine lenses (9Lenses)? The answer is straightforward.

There is exactly one lens for every important area that you need to think about to run a business. You can think of each lens as a different perspective. And you can think of the 9Lenses software as the engine that helps you automate the process of discovering insights in each one, while at the same time drilling down deeper and deeper to focus on the areas that will make the biggest positive impact on your organization’s bottom line.

Here they are:

Market Lens
People Lens
Finance Lens
Strategy Lens
Operations Lens
Execution Lens
Expectations Lens
Governance Lens
Entity Lens

We could spend a lot of time breaking down what each lens looks like in the 9Lenses application, and how together they drive strategy automation, but we’ll save that for another post.

Edwin Miller is CEO and Founder of 9Lenses. His book, 9Lenses Insight to Action:A Social Approach to Business Optimization, is now available for purchase in hardcover, or for your iPad, Kindle, Nook, or Sony eReader. Keep up with new blog posts from Edwin by following 9Lenses on Twitter.

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