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How To Create Personalized Content At Scale

How To Create Personalized Content At Scale

August 3, 2020
Personalized experiences produce more revenue. Starbucks writing your name on your coffee cup sells more coffee. Sales execs that personalize emails, [...]
Why Every B2B Marketer Needs Interactive Assessments

Why Every B2B Marketer Needs Interactive Assessments

July 28, 2020
Every marketer plans for having a substantial contribution to revenue growth but routinely falls short.  Time, money, and effort is spent producing content, [...]
Most Effective Way To Get B2B Marketing Leads to Meet with Sales People

Most Effective Way To Get B2B Marketing Leads to Meet with Sales People

February 11, 2020
In an earlier post, I explained why B2B Marketing Leads Don’t Respond to Salespeople. Be sure to read this post before proceeding because you must understand [...]
The Reasons Why Your B2B Marketing Leads Don’t Respond to Sales

The Reasons Why Your B2B Marketing Leads Don’t Respond to Sales

One of Marketing’s primary responsibilities is to generate leads for the Sales organization to turn into new business. Incredible amounts of time, effort, and [...]
[Webinar Recording] — Create an Unfair Sales Advantage with Assessment-Based Selling

[Webinar Recording] — Create an Unfair Sales Advantage with Assessment-Based Selling

February 8, 2020
The pressure is on to build pipeline and close business. You need to use every tool you have to beat your competition and generate revenue. Watch this webinar [...]
A Windstorm Shows Why Assessments Are the Future of B2B Sales

A Windstorm Shows Why Assessments Are the Future of B2B Sales

January 22, 2020
A major windstorm blew through my hometown of Ashburn Virginia last year with gusts of winds hitting 60-70 mph. I can still vividly hear the howling winds! [...]
Assessment-Based Selling – Better Sales Conversations Produce Better Sales Results

Assessment-Based Selling – Better Sales Conversations Produce Better Sales Results

January 6, 2020
Every system, solution or service purchased by the enterprise that has even a hint of complexity involves a series of conversations with sales reps. These [...]
[Webinar Recording] — Content Marketing is Dead:How To Generate MQLs That Want to Speak with Sales

[Webinar Recording] — Content Marketing is Dead:How To Generate MQLs That Want to Speak with Sales

December 3, 2019
Learn how The Pedowitz Group increased Sales Ready leads 62% by using Engage Assessment powered by 9Lenses After continued success with interactive assessments [...]
9Lenses Product Highlights – Redesigned Analytics Dashboards

9Lenses Product Highlights – Redesigned Analytics Dashboards

July 10, 2019
Our latest platform release features a complete redesign of our out-of-the-box analytics dashboards. This redesign features new dashboards with simpler navigation, [...]
[Video] — Digital Assessments Transformed My Consulting Practice

[Video] — Digital Assessments Transformed My Consulting Practice

May 30, 2019
  Watch this video to learn how HRchitect increased profitability with a digital assessment platform.  HRchitect is a leading consulting firm focused on [...]
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