Everywhere you turn in the business world, you hear of job titles such as Customer Service Executive, Customer Success Manager, Customer Advocacy Director, and even Customer Happiness Officer (yes, a real designation)! Read any publications offline and online (including our blog), and you will see [...]
In a previous article, we discussed how differentiation is notoriously difficult for consulting firms, particularly the top firms in the industry. These firms traditionally market exclusively to the bottom of the “funnel” (prospective clients who have already chosen consulting as their [...]
