Data analysis is all about comprehending the meaning and significance of individual data points. One of the easiest ways to attribute significance to data is when trends begin to emerge. 2014 was an interesting year because we saw a considerable number of findings repeatedly appear in our data [...]
There is a famous marketing and sales love-hate relationship that many business writers and researchers have touted as the ultimate combative love story. A few weeks back we praised how sales and marketing need to align, but today we must level blame against the same concept. We are going [...]
