The hardest part about B2B marketing is keeping up with the dynamic changes in the industry. There’s constantly a new trend or tool being introduced that changes the way B2B marketers reach their customers.
Discover new tools that will help you break through the noise. Let’s discuss some of the best B2B marketing tools you can use in 2020.
Top Ten B2B Marketing Tools for 2020
SEMRUsh is a search engine tool that has introduced a powerful topic research tool. You can use it to identify topics and keywords that will resonate with your prospects. Food instance, if you are B2B marketing to digital marketing agencies, you can use SEMRush to identify the keywords you should be using to attract prospects. Additionally, SEMRush will help you identify popular topics for digital marketing agencies. You can use these popular topics to craft your social media content, blogs, e-books and more.
Email marketing is one of the most reliable and relevant forms of B2B marketing we have in 2020. It doesn’t just help you stay connected with your customers, it will also improve your brand building and lead generation strategies. Mailchimp is a tool that will help you automate tasks related to email marketing. It has taken email automation and analytics to a whole new level. In 2020, Mailchimp has released features like campaign benchmarking data, inbuilt demographic segments, and a subject line helper to improve your email copies.
Interactive assessments help businesses know about themselves and generate insights they can use to overcome obstacles affecting their business performance. At 9Lenses, we’ve come up with a platform that you can use to prepare assessments and place them strategically in your buyers’ journey. As a B2B marketer selling personalized solutions to other businesses, interactive assessments will allow you to show what your prospects exactly need to achieve their business goals.
One of the most crucial tasks of a B2B marketer is to gather and analyze information related to the market your business is a part of. Marketing intelligence ensures that you are considering all crucial key performance indicators while creating a B2B marketing campaign. Databox is a marketing intelligence platform that will give you an impressive amount of information using one-click integration with tools like Google Analytics, HubSpot, Facebook, and more.
As a B2B marketer, you will need to maintain a record of your customer interactions using a customer relationship management tool. It will allow you to manage and analyze customer interactions and fat actionable insights into the customer’s life cycle. The best customer relationship management tool that we can recommend to you is HubSpot. It is industry-leading software that will exponentially improve your ability to nurture leads and analyze business metrics.
6. Sprout Social
Sprout Social is a social media marketing platform that comes with plenty of social media management tools for your B2B business. It allows you to analyze the performance of all your social media channels from one dashboard. Since it can become difficult to manage and optimize different business accounts on social media, Sprout Social is a perfect solution to consolidate your social media marketing strategies without any hassle.
Skylead allows you to automate profile views, connection invites, messages, following, and inmails on LinkedIn. You can safely run multiple campaigns at once to better understand what works best for you. A/B test your approach and cover more ground. Daily limits are equally split between active campaigns.
Instant communication is becoming more in demand. Prospects want their questions immediately answered. To remedy this, Intercom can be used to make your communication efforts a lot more seamless. Intercom is a Conversational Relationship Platform (CRP) that helps businesses build better customer relationships through personalized, messenger-based experiences. You can use it to create chatbots and set up messaging workflows with your prospects.
Slack is a team collaboration tool that has been named as Editors’ Choice for best business messaging app of 2018 by PC Magazine. It is an important marketing tool for B2B businesses that have to deal with different departments to consolidate an online marketing strategy. It comes with a variety of tools and integration features that can be customized to your business needs. It gives you frictionless communication as you can approach coworkers directly or using the channel feature.
If you are looking for an online tool that will enhance your ability to convert your web traffic and capture highly qualified leads, you should go for OptinMonster. The tool is very popular among B2B marketers as it will significantly grow your email list and increase conversions while reducing the cart abandonment percentage. It comes with an easy to use drag and drop builder that you can use to customize its pre-designed templates.